How REV Is Changing the Game in Multifamily Leasing | Peter Roisman (Ep. 77)

In this episode, Dustin sits down with Peter Roisman, founder and CEO of REV, a multifamily leasing company changing the game through the REV Leasing Score and REV Leasing University.

Peter’s journey spans sports law, healthcare development, and real estate innovation. From negotiating contracts for top-tier athletes to building and exiting a profitable surgery center business, Peter shares the pivotal lessons that helped him pivot industries and uncover new market opportunities.

Now, through REV, he’s helping property owners optimize leasing performance by investing in people, building smart training systems, and using data-driven insights to boost outcomes in the multifamily industry.

🔑 In This Episode:

• How Peter transitioned from sports law to real estate
• What inspired the launch of REV and its mission to modernize leasing
• The story behind creating the REV Leasing Score
• Why continuous learning and mentorship fuel sustainable success
• The importance of training, systems, and human capital in real estate
• How owner-managed properties benefit most from strategic leasing tools

🧠 Key Takeaways:

• Market inefficiencies = opportunity
• Data reveals what instinct alone can’t
• Great leasing starts with great training
• Investing in people creates long-term returns
• Every career pivot starts with being willing to learn

🗣️ Notable Quotes:

• "Don’t be afraid to lose."
• "Leasing will tell you so much — you can’t ignore this."
• "We had to take a major pivot."

⏱️ Timestamps: 00:00 – Intro to Peter Roisman 00:46 – Early Sports + Life Lessons 04:13 – From Law to Sports Representation 09:48 – Real Estate + Surgery Centers 15:57 – Building & Exiting 27:03 – People-Driven Business Pivots 34:27 – The REV Leasing Score 44:25 – Gold for Multifamily Investors

🎧 Listen & Subscribe: Apple: https://podcasts.apple.com/us/podcast/tools-talents-and-techniques-with-dustin-sutton/id1692838507 Spotify: https://open.spotify.com/show/7pQZ551Ct4jVRQ2BqB7Zr2 YouTube: https://youtube.com/@DustinCSutton

🌐 More Links: Peter’s Company: https://www.rev-leasing.com

Peter’s LinkedIn: https://www.linkedin.com/in/peterroisman/

Host IG: https://www.instagram.com/dustincsutton

Host LinkedIn: https://www.linkedin.com/in/dustincsutton

🎶 Music by C€$: https://open.spotify.com/artist/21zXwxV9nWaiE6iAleU6ww

📌 Hashtags: #ToolsTalentsTechniques #PeterRoisman #REVLeasing #RealEstateStrategy #MultifamilyInvesting #LeasingInnovation #Entrepreneurship #PropertyManagement #RANGEZ #The3TPod