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iHeartRadio Ep. 120 | One Platform for Youth Athlete Development | John Osberg, Brandlete
Key Takeaways
- Youth sports often suffer from fragmentation, with organizations juggling multiple disconnected apps that fail to communicate effectively with one another.
- Brandlete was created to solve this problem by bringing communication, operations, and athlete development into a single, cohesive platform.
- John Osberg and Dustin Sutton discuss how sports shape lives beyond the game, emphasizing the importance of making sports like golf accessible to more communities.
- The platform provides athletes with measurable, customized development plans that blend advanced technology with personal growth strategies.
- Brandlete specifically aims to help athletes on the fringe of playing at the NCAA Division 1, Division 2, or Division 3 levels reach the next stage of their athletic careers.
Youth sports has plenty of apps and almost no real connection between them. John Osberg, VP of Partnerships at Brandlete, joins Dustin to talk about building one platform that brings communication, operations, and athlete development together in one place.
🏆 The Gap Brandlete Set Out to Fill
About five years ago, John saw a problem. Sports organizations were juggling disconnected tools, and no one had built a solution that could “bring everything into one place and do it thoughtfully and efficiently.” Brandlete is built to streamline operations and make youth sports more accessible.
⛳ An Athlete’s Perspective
Sports have been part of John’s life from the start, including time on the golf course with his grandmother. He shares why he is passionate about opening up sports like golf to more communities. As he puts it, “It’s bigger than sports. It’s not just the game, it’s the competition; there’s so much inside of what sports will do.” Dustin adds his own story of finding golf later in life.
📈 A Platform Built for Growth
Brandlete gives athletes a measurable, customized development plan that blends technology with personal growth. John talks about the athletes he is most excited to help: the ones on the fringe of playing at the D1, D2, or D3 level.
💡 What You’ll Take Away
How technology can unify a fragmented youth sports experience Why access to sports shapes lives well beyond the game How a measurable development plan can help athletes reach the next level
🔗 Connect with John Osberg
John Osberg, VP of Partnerships, Brandlete, Inc.
Learn more about Brandlete: https://brandlete.com
John’s site: https://johnosberg.com/
LinkedIn: http://linkedin.com/in/johnosberg/
Email: john@brandlete.com
🎧 About the Show
Tools, Talents & Techniques with Dustin Sutton features conversations with founders, operators, and leaders about how they think and build. Find every episode at toolstalentstechniques.com.
🎬 YouTube: https://youtube.com/@dustincsutton
🎧 Apple: https://podcasts.apple.com/us/podcast/tools-talents-and-techniques-with-dustin-sutton/id1692838507
🎧 Spotify: https://open.spotify.com/show/7pQZ551Ct4jVRQ2BqB7Zr2?si=740ba4a90165417a📸 Instagram: https://www.instagram.com/the3tpod/
https://suttongrowthpartners.com
https://journey.suttongrowthpartners.com/
Frequently Asked Questions
Who is John Osberg?
John Osberg is the VP of Partnerships at Brandlete, a platform designed to streamline youth sports operations, communication, and athlete development.
What is Brandlete?
Brandlete is an all-in-one platform built to unify the fragmented youth sports experience by bringing communication, daily operations, and customized athlete development into one place.
How does Brandlete help youth athletes?
Brandlete provides athletes with measurable, customized development plans that combine technology with personal growth to help them reach collegiate levels like D1, D2, or D3.
Where can I learn more about John Osberg and Brandlete?
You can visit Brandlete's official website at brandlete.com, check out John Osberg's personal site at johnosberg.com, or connect with him on LinkedIn.
